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In the beginning

Smile opened in 1969 in Knightsbridge and was the first hairdressers to cater for both men and women in the same space.

We moved to the World's End in 1984, establishing Smile Management, an agency for photographers, stylists, hair and makeup, alongside the strong hairdressing base.

New products

In Leslie & Keith’s 40 years of hairdressing, there have been many claims of new and revolutionary products. Until now, none have impressed us as much as JL Ions Straightener and the Brazilian Keratin Conditioner. We now offer these services and if you could benefit from either or both of these, please don’t hesitate to ask.